Head of Communications, EU E-Commerce

TikTok

Internet Services

Bruxelles, Bruxelles-Capitale - Belgien

Manager / Team Leader

Experteer Overview

In this role you will lead EU-wide communications for TikTok Shop, shaping strategy and narratives to protect brand reputation across 13 European markets. You will partner with cross-functional teams to align messages for product launches, regulatory contexts, and market trends, while driving pan-European and market-specific communications programs. You will mentor a team of Comms Leads and influence senior stakeholders to manage risks, crises, and external engagements. This role offers an opportunity to showcase TikTok Shop's positive impact for small businesses and large brands in Europe and to elevate a trusted, safe shopping experience.

Responsibilites

Serve as the primary communications lead for EU Market Operations, shaping launch narratives and assessing PR risks/opportunities
Lead and mentor a team of Communications Leads across core market clusters, and provide counsel in markets without dedicated teams
Build and manage relationships with top-tier and trade press at the European level, guide inbound inquiries and news cycles
Train executives and subject-matter experts for concise messaging in interviews and events
Coordinate cross-functional alignment with regional/global teams (marketing, operations, policy, legal, partnerships) to ensure consistent narratives
Advise on messaging for the EU regulatory landscape with Public Policy & Government Relations to ensure alignment for media and policymakers
Identify fast-moving issues, develop risk-mitigation strategies with cross-functional partners
Review EU-wide externally facing content for accuracy and reputational risk

Key requirements

Bachelor’s degree in Communications, Journalism, Marketing, or related field
Progressive leadership experience in a pan-European strategic communications role
Strong understanding of the EU e-commerce and technology media landscape
Deep knowledge of EU regulatory and policy environment and ability to align messaging for media and government
Proven track record in crisis communications, risk mitigation, and issues management in fast-paced tech/e-commerce
Experience navigating market nuances across multiple European/global markets

Cross-functional collaboration Strategic thinker with advisory capabilities Executive coaching and training Media relations (European level)Regulatory and public policy messaging Risk assessment and issues management

Description

In this role you will lead EU-wide communications for TikTok Shop, shaping strategy and narratives to protect brand reputation across 13 Eur…

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