Ferrero
Consumer Goods Manufacturing/Food/Dry Food and Beverages/Confectionery, Sugar
Alba, Italy
Description
Experteer Insights
Experteer Briefing
Company Trajectory
Ferrero, established in 1946 in Alba, Piedmont, Italy, began as a modest pastry shop specialising in local confectionery. Over the decades, the company steadily expanded beyond its origins, transforming into a significant international player in the confectionery sector. Key milestones include the successful introduction of iconic brands such as Nutella and Ferrero Rocher, as well as strategic market expansions across Europe, the Americas, and Asia. Ferrero’s growth has also been characterised by the development of subsidiaries and broadening its global reach, positioning itself as a leading force among multinational confectionery producers.
Financial Setup
As a privately owned business, Ferrero has experienced robust financial development. With a workforce of over 47,200 employees worldwide, the company sustains a business-to-consumer model, distributing branded confectionery products on a global scale. Ferrero’s steady revenue growth over the years reflects its ability to adapt to changing consumer preferences and consolidate its influence in international markets. The company’s financial stability is supported by continual investment in its core brands and prudent management practices, ensuring resilience in a competitive environment.
Development & Outlook
Ferrero’s ongoing evolution includes a broad portfolio of products, such as Nutella, Ferrero Rocher, Kinder Surprise, Kinder Joy, Kinder Chocolate, Kinder Bueno, Tic Tac, Mon Chéri, Confetteria Raffaello, Ferrero Küsschen and Hanuta. The company is highly committed to sustainability, with over 83% of its packaging now recyclable, reusable or compostable and a target of reaching 100%. Ferrero has secured high levels of supply chain traceability, particularly in West African cocoa sourcing, and is actively supporting reforestation. Socially, it advances global initiatives like Kinder Joy of Moving to promote child well-being and partners with organisations such as Save the Children. Ferrero’s strategic emphasis on diversity, equity and inclusion is evidenced by its adherence to rigorous KPIs and international alliances, underpinning its vision for responsible growth and leadership in the industry.
Vacancies
Customer Category Manager - JS & Waitrose
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Customer Category Controller - Ice Cream
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National Account Manager - Lidl/Aldi
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HR Administrator
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Consolidation Analyst
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